* Down paiement required, financed on a 60 month term. Conditionnal on credit department approuval. Prices may changes without notice. Transport and preparation not included.
Fantail 217 electric boat is inspired by the graceful Fantail Launches that have sailed the Thames and the Hudson River and wild Canadian lakes for more than a century: a truly remarkable craft. Fantail 217 can accommodate up to ten guests and will surely attract attention wherever you dock. The Fantail is silent, non-polluting, easy to handle, low maintenance and inexpensive to operate. A recharge for a 110V (220V for Europe) outlet for a few pennies is all that is needed to enjoy up to 10 hours of safe boating. All CEBC’s boats are equipped standard with a battery indicator. The Fantail 217 features a canopy roof that not only protects from the sun and rain but can also be easily lowered to serve as a tonneau cover when the boat is stored or towed. Zippered roof openings are provided on both sides for easy in-and-out access. Ample storage space is available under decks and seat benches. To learn more about the Fantail 217 specs visit our Fantail page
When the Canadian Electric boat company designed the Quietude 156 model, they wanted to enable you to truly relax and appreciate the scenery with your family and friends on your electric boat. CEBC offers high end products at reasonable price. No other electric boat manufacturer offers such features at this competitive price.
* Down paiementre required, financed on a 60 month term. Conditionnal on credit department approuval. Prices may changes without notice. Transport and preparation not included.
The electrical-powered Quietude 156 is inspired by a classical 1930’s design. The boat is silent, non-polluting and easy to handle. It comfortably accommodates four adults. While of classical design, all other features are totally modern. Solid and reliable, the Quietude 156 requires little maintenance, is very inexpensive to operate and is unsinkable. The Quietude 156 is ecologically friendly thanks to a special top-of-the-line electric motor. A recharge from an 110V (220V for Europe) outlet for a few pennies is all that is needed to enjoy up to 6 hours of safe boating. All CEBC boats are equipped standard with a battery level indicator. Furthermore, the motor can be remotely raised up, making the Quietude “beach-able”. The Quietude features a canopy roof that not only protects from the sun and rain but can also be easily lowered to serve as a tonneau cover when the boat is stored or towed. Zippered roof openings are provided on both sides for easy in-and-out access. Ample storage space is available under the deck and seats.
Best Marketing Strategies for electric Boat Rental Businesses and Marinas
With www.electricboats.ca In the electric boating industry, perhaps more than any other rental niche, it’s not just important to make yourself known, but also to differentiate your business. And by implementing an impactful and targeted marketing campaign, you’re more likely to stand out to a wide a varied audience—from adventure travelers to locals looking for something new to business travelers and famely.
To ensure you stay at the “top of mind” of anyone looking for electric boat rentals at your marina, follow these ten effective marketing strategies for electric boat rental businesses.
1. Focus on the pieceless experience, not just the tour.
Don’t simply focus on driving the booking. Instead, highlighting the entire customer experience — the opportunity to explore new territory, learn about the traditions and customs of the area, the value of going on an quiet adventure in one of your hand built electric boats, or the chance to travel with the best crew in the area— can entice more guests both near and far.
As Terry Dale, president and CEO of the United States Tour Operator Association, points out: “…travelers want to forge deeper connections to the people, traditions, and customs of the places they are visiting, and these experiences add a meaningful component to a vacation.” Promote these highlights of your tour or activity in the form of high-quality photos or even something as simple as a bulleted list of what they will see or experience—and what types of learning opportunities await — on your website and marketing materials. Take the time to write powerful and engaging descriptions about the experience to drive more bookings.
2. Publish blog posts about the area.
Maintaining a blog on your website can add a personal touch to your business and give visitors a chance to learn more about your operation, offerings, and insights from your crew. You could also create localized content to educate and inform visitors about the area. Results of a study by Ipsos Media CT and Google found that four out of five consumers turn to search engines to find local information. Targeting local events and attractions can also help improve your search engine presence—searchers looking for information about a particular attraction or event may stumble across your blog post about it with their online search, which in turn can drive traffic .
3. Share the captain’s point of view.
Give guests an insider’s view of your business by sharing a message or even a video blog from the captain on your website and on social media. This provides site visitors with a fresh point of view and lends a unique perspective about different offerings and experiences available. It also shows off your business’s personal side—putting a face behind the business can make visitors feel more connected to the company.
maintains a captain’s blog with notes and photos about excursions.
4. Share photos and video clips on Instagram.
Instagram is a photo-centric social networking site that has amassed a strong user base in recent years—the latest statistics reveal there were 400 million monthly active Instagram users, 77.6 million of whom are based in the United States. Electric Boat rental companies can promote their business indirectly by joining the social networking site and sharing photos and short video clips about boating trips, shots from the crew, and other behind-the-scenes photos. For a electric boat rental company, using hashtags that include the city name and terms such as #electricboats, #tours, #travel, and #tourism can be a good way to help attract a steady following.
5. Build your Facebook following.
As a service provider, boat rental operators can share testimonials and ratings of their business right on their Facebook page. Business owners can set up a ratings section where visitors rate their experience and post a few comments. This can be invaluable to a rental company since 68 percent of people trust consumer opinions posted online and 84 percent trust word-of-mouth recommendations, or earned media, above all other forms of advertising, according to the results of a recent Nielsen survey. Facebook can be a great platform to showcase your earned media with its ratings feature and by promoting customer testimonials and experiences in status updates. Just make sure to avoid these Facebook marketing mistakes that could turn guests away.
6. Plan your paid search campaigns seasonally.
Paid search offers numerous benefits to small business owners because, as the experts at Search Factory point out, it allows you to secure top placement on search engines and measure results of your online marketing efforts with a great degree of accuracy.
If you’re taking advantage of paid search advertising, or pay-per-click campaigns, where travelers can find you in the “sponsored” section of search engine results when looking for “boat tours in [your city]” or similar search criteria, make sure you plan around your peak and slow seasons for maximum exposure. When you are investing some of your online marketing dollars to Google Adwords or Facebook ad campaigns, plan your biggest monthly spend around the months leading up to your busiest times of the year instead of spending the same amount year-round.
7. Build your email list.
Email marketing can be a powerful and effective marketing tool for small business owners. Whether you want to increase bookings of rentals for the season or promote your new boating tour packages and other offerings, turn to email to spread the word. McKinsey & Company points out email is 40 times more successful at acquiring new clients than either Facebook and Twitter.
Customized emails with the recipient’s name in the message body can add a personal touch. You can make use of online booking programs, such as ZOZI Advance, to build your database and send out personalized emails to promote seasonal offers or simply invite prospective guests out for a boat excursion at a discounted rate. Make sure your staff always captures a prospect’s email address and that you set up a subscribe button somewhere on your website to build your list. Here are some other valuable ways to grow your email list.
8. Keep your guests coming back for more.
Renting a electric boat doesn’t have to be a one-time experience. Many guests may be returning to the area more than once a year for a getaway or interested in coming back to try something new. Give guests the freedom to customize their experiences so that they can look forward to something different on their next visit. For example, a boat rental company might offer the option to add-on a private boating experience with the captain and crew or set up customizable packages to celebrate birthdays or anniversaries.
You could encourage past guests to come back by extending a “thank you” discount that they can redeem on their next visit—send out a follow-up email with an exclusive discount to communicate the offer. You could also take steps to reach out to guests via social media. Ask guests to follow you on sites like Twitter and Instagram to stay in touch and follow them back to maintain an online connection. This can help you stay on top-of-mind when the guest is planning a trip in the future and keeps guests engaged beyond the actual visit.
9. Create and promote customized packages.
The Brandon Agency reports customization is one of the leading travel trends for 2015. Offering tiered pricing on boat rentals means guests have many options to choose from when putting together their itineraries. For example, you could offer the option of extending a standard one-hour rental by half-hour increments with a tiered pricing strategy. You could also offer discounts on complementary services, such as a beginner’s intro course or a workshop about a certain brand or model of a boat as an add-on option.
Use an online booking system that allows you to set up tiered pricing in the backend so that guests have options to add on more time or rent other pieces of equipment and gear at their leisure.
10. Promote customer experiences at every opportunity.
Whether you’re promoting customer testimonials or a guest’s own blog post about their experience, seek out ways to showcase a guest’s experience to share with fans and followers on social media, and on your website. The latest statistics reveal 81 percent of travelers value user reviews. Tip: You can set up Google Alerts to keep track of any mentions of your company, captain, or other relevant details about your electric boat rental company so that it’s easier to find and share this type of content. We shared some effective strategies for collecting positive reviews from customers here.
From promoting customized packages to maintaining a blog and social media presence, there are several ways boat tour operators can attract new guests and stay busy year round. Implement some of these impactful marketing strategies to book more boat rentals and tours.